About
About FMCG Sales
FMCG Sales is an independent resource hub for FMCG field sales teams. We publish practical guides, software comparisons, and implementation advice designed for teams in the field.
Our Editorial Process
We evaluate tools and workflows based on real-world field sales priorities: usability, route planning practicality, mobile performance, and cost.
Disclosure
This site is created and maintained by the team at Lemmonade, an FMCG field sales CRM. We believe in transparency: when we recommend Lemmonade, we explain why. When another tool is better for a specific use case, we say that too.