Lemmonade
CRMSales Force AutomationDistributionB2B Ordering
Target market: SMB to Mid-market (Australia)
Pricing: Contact team for current pricing and rollout scope (Not publicly listed)
Mobile app: Yes
Feature set is not publicly documented yet.
Software Directory
Filter FMCG software by category and feature fit
This directory is built from our feature matrix research. Use category filters plus capability filters to shortlist tools before demos.
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Showing 31 of 31 tools
Aforza
Retail ExecutionTrade PromotionDistributionSales Force AutomationB2B OrderingDSD
Target market: Mid-market to Enterprise
Pricing: Enterprise pricing (Custom)
Mobile app: Yes
Offline capabilityMobile order captureRoute optimizationPlanogram complianceAI image recognitionTrade promotion managementB2B portalDSD / van sales
Badger Maps
Field SalesRoute Planning
Target market: SMB to Mid-market
Pricing: $58-$95 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.7/5
Offline capabilityRoute optimization
BeatRoute
Sales Force AutomationDistributionDSDB2B OrderingRetail Execution
Target market: Enterprise
Pricing: Custom by modules and team size (Custom)
Mobile app: Yes
Offline capabilityMobile order captureRoute optimizationPlanogram complianceB2B portalDSD / van sales
Bizom
Retail ExecutionDistributionSales Force AutomationAI / Image Recognition
Target market: FMCG/CPG
Pricing: Custom pricing (Custom)
Mobile app: Yes
Offline capabilityPlanogram complianceAI image recognition
Botree DMS + SFA
DistributionSales Force AutomationTrade Promotion
Target market: Enterprise FMCG
Pricing: Custom pricing (Custom)
Mobile app: Yes
Mobile order captureTrade promotion management
Distributo
DistributionSales Force AutomationDSD
Target market: SMB distributors
Pricing: Subscription with free demo (Subscription)
Mobile app: Yes
Mobile order captureDSD / van sales
FieldAssist
Sales Force AutomationDistributionDSDRetail Execution
Target market: SME to Enterprise
Pricing: Enterprise pricing (Custom)
Mobile app: Yes
Rating: Capterra positive
Offline capabilityMobile order captureRoute optimizationPlanogram complianceAI image recognitionDSD / van sales
Freshsales
CRM
Target market: SMB to Mid-market
Pricing: Free to $59 per user/month (Freemium)
Mobile app: Yes
Rating: G2 4.5/5
Offline capability
GoSpotCheck (FORM)
Retail Execution
Target market: Mid-market to Enterprise
Pricing: Custom pricing + trial (Custom)
Mobile app: Yes
Rating: G2 4.7/5
Planogram complianceAI image recognitionRoute optimization
HubSpot Sales Hub
CRM
Target market: SMB to Mid-market
Pricing: Free to $150 per user/month (Freemium)
Mobile app: Yes
Rating: G2 4.4/5
Offline capability
inSitu Sales
DSDB2B OrderingField Sales
Target market: SMB to Mid-market
Pricing: Subscription with free field tier (Subscription)
Mobile app: Yes
Mobile order captureRoute optimizationB2B portalDSD / van sales
Ivy Mobility
DSDRetail ExecutionSales Force AutomationDistributionAI / Image RecognitionB2B Ordering
Target market: Enterprise global CPG
Pricing: Custom pricing, 8-12 week implementation (Custom)
Mobile app: Yes
Offline capabilityMobile order capturePlanogram complianceAI image recognitionB2B portalDSD / van sales
Movista
Retail ExecutionField Sales
Target market: Enterprise
Pricing: Custom pricing (Custom)
Mobile app: Yes
Route optimizationAI image recognition
ParallelDots (ShelfWatch / InfiViz)
AI / Image RecognitionRetail Execution
Target market: Enterprise CPG
Pricing: Custom pricing (Custom)
Mobile app: Yes
Rating: TrustRadius 8.2/10
Offline capabilityPlanogram complianceAI image recognition
Pepperi
DSDB2B OrderingRetail ExecutionSales Force AutomationDistributionTrade Promotion
Target market: Mid-market to Enterprise
Pricing: Enterprise plans, reported from $500/month (Custom)
Mobile app: Yes
Rating: G2 4.4/5
Offline capabilityMobile order capturePlanogram complianceTrade promotion managementB2B portalDSD / van sales
Pipedrive
CRM
Target market: SMB
Pricing: $14-$99 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.3/5
Offline capability
Pitcher
Sales EnablementRetail Execution
Target market: Mid-size to Enterprise
Pricing: From $20 per user/month (Subscription)
Mobile app: Yes
Offline capabilityMobile order captureRoute optimizationPlanogram compliance
RepMove
Field SalesRoute Planning
Target market: Individual reps and small teams
Pricing: $49-$65 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.9/5
Route optimization
Repsly
Field SalesRetail Execution
Target market: Mid-market to Enterprise
Pricing: Enterprise pricing (Custom)
Mobile app: Yes
Rating: G2 4.3/5
Offline capabilityMobile order capturePlanogram complianceAI image recognition
Salesforce Consumer Goods Cloud
CRMRetail ExecutionTrade PromotionSales Force Automation
Target market: Enterprise
Pricing: $100-$275 per user/month + implementation (Subscription)
Mobile app: Yes
Rating: G2 4.3/5
Offline capabilityMobile order captureRoute optimizationPlanogram complianceAI image recognitionTrade promotion management
SimplyDepo
DSDDistributionB2B OrderingRetail Execution
Target market: SMB distributors and CPG brands
Pricing: From $200/month for 3 users (Subscription)
Mobile app: Yes
Rating: G2 4.7/5
Offline capabilityMobile order captureRoute optimizationB2B portalDSD / van sales
Skynamo
Field SalesRoute PlanningSales Force Automation
Target market: SMB to Mid-market
Pricing: From $39 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.3-4.6/5
Offline capabilityMobile order captureRoute optimization
SPOTIO
Field SalesRoute Planning
Target market: SMB to Enterprise
Pricing: From $79 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.5/5
Offline capabilityRoute optimization
StayinFront
Retail ExecutionSales Force AutomationDSD
Target market: SMB to Enterprise
Pricing: Custom pricing (Custom)
Mobile app: Yes
Offline capabilityMobile order capturePlanogram complianceAI image recognitionDSD / van sales
StoreSight
AI / Image RecognitionRetail Execution
Target market: Enterprise CPG
Pricing: Custom pricing (Custom)
Mobile app: Yes
Planogram complianceAI image recognition
TELUS Retail Execution
Retail ExecutionTrade Promotion
Target market: Enterprise
Pricing: Custom enterprise pricing (Custom)
Mobile app: Yes
Route optimizationPlanogram complianceAI image recognitionTrade promotion management
Trax Retail
AI / Image RecognitionRetail Execution
Target market: Enterprise CPG
Pricing: Custom enterprise pricing (Custom)
Mobile app: Yes
Planogram complianceAI image recognition
VisitBasis
Retail ExecutionField Sales
Target market: CPG, agencies, brokers
Pricing: $15-$100 per user/month (Subscription)
Mobile app: Yes
Mobile order capturePlanogram compliance
YOOBIC
Retail Execution
Target market: Enterprise
Pricing: Enterprise pricing (Custom)
Mobile app: Yes
Planogram compliance
Zoho CRM
CRM
Target market: SMB to Mid-market
Pricing: Free to $52 per user/month (Freemium)
Mobile app: Yes
Rating: G2 4.1/5
Offline capability
How to use this directory
- Filter to your primary software category first (for example DSD, CRM, or retail execution).
- Add 2-3 must-have features (offline, route optimization, order capture, AI, etc.).
- Shortlist 3 vendors and compare implementation risk, not just ratings.
- Run a pilot with weekly KPI reviews before locking annual contracts.
Need deeper comparisons? See guides and articles.