FMCG CRM Pricing Benchmarks in 2026
Seat price alone is not a buying strategy. FMCG teams should model full first-year cost: licenses, setup, integrations, onboarding, and manager time.
Pricing Comparison Snapshot
| Tool | Rating | Price | Free tier | Contract intensity | Best fit | Field workflow depth | Implementation effort |
|---|---|---|---|---|---|---|---|
LemmonadeOur Pick | 4.8 | Contact for current pricing | flexible | route-led FMCG sales teams | high | low to medium | |
Zoho CRM | 4.1 | $14-$52/user/mo | low | SMB / early growth | medium | low | |
HubSpot Sales Hub | 4.4 | Free to $150/user/mo | low to medium | startup / inbound-heavy | low to medium | low | |
Freshsales | 4.5 | Free to $59/user/mo | low | SMB field teams | medium | low | |
Pipedrive | 4.3 | $14-$99/user/mo | low | small sales orgs | low | low | |
Salesforce Consumer Goods Cloud | 4.3 | $100-$275/user/mo + setup | high | enterprise CPG | high | high |
Budgeting Rule of Thumb
- SMB teams: budget 1.5x annual license for full first-year total cost.
- Mid-market teams: budget 2x annual license when integrations are required.
- Enterprise teams: budget 2.5-3x annual license for global process and data migration.
Procurement Checklist
- Lock must-have field workflows before commercial negotiation.
- Model admin ownership and reporting upkeep cost.
- Request implementation timeline by phase, not one go-live date.
- Include pilot exit clauses where possible.
FAQ
Disclosure
This site is created and maintained by the team at Lemmonade, an FMCG field sales CRM. We believe in transparency: when we recommend Lemmonade, we explain why. When another tool is better for a specific use case, we say that too.
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