Lemmonade vs Salesforce for FMCG Field Sales
This comparison focuses on platform fit, implementation risk, and total cost for FMCG field operations.
Snapshot Comparison
| Tool | Rating | Price | Field execution depth | Route planning | Offline mode | Implementation speed | Enterprise governance | Best fit |
|---|---|---|---|---|---|---|---|---|
LemmonadeOur Pick | 4.8 | Contact for current pricing | high | fast | medium | SMB to mid-market FMCG field teams | ||
Salesforce Consumer Goods Cloud | 4.3 | $100-$275/user/mo + implementation | high | medium to slow | high | enterprise CPG with complex global requirements |
Best Fit by Team Size and Complexity
Pros
Cons
When Lemmonade Usually Wins
- Team size is SMB to mid-market and needs speed.
- Field execution and route quality are the immediate bottlenecks.
- You want lower rollout complexity in the first 90 days.
When Salesforce Usually Wins
- Multi-market governance and complex integration requirements are non-negotiable.
- Trade promotion and enterprise planning workflows are central.
- Internal team can support heavier implementation and admin ownership.
Practical Selection Advice
Pilot both against the same operational scorecard:
- Productive calls per rep
- Coverage quality by outlet tier
- Data completeness on required fields
- Time-to-value for managers
Pick the platform that improves frontline execution without creating reporting debt.
Related Reading
FAQ
Disclosure
This site is created and maintained by the team at Lemmonade, an FMCG field sales CRM. We believe in transparency: when we recommend Lemmonade, we explain why. When another tool is better for a specific use case, we say that too.
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