FSFMCG Sales

Software Directory

Filter FMCG software by category and feature fit

This directory is built from our feature matrix research. Use category filters plus capability filters to shortlist tools before demos.

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Filter by features

Showing 6 of 31 tools

Lemmonade

CRMSales Force AutomationDistributionB2B Ordering

Target market: SMB to Mid-market (Australia)

Pricing: Contact team for current pricing and rollout scope (Not publicly listed)

Mobile app: Yes

Feature set is not publicly documented yet.

Freshsales

CRM

Target market: SMB to Mid-market

Pricing: Free to $59 per user/month (Freemium)

Mobile app: Yes

Rating: G2 4.5/5

Offline capability

HubSpot Sales Hub

CRM

Target market: SMB to Mid-market

Pricing: Free to $150 per user/month (Freemium)

Mobile app: Yes

Rating: G2 4.4/5

Offline capability

Pipedrive

CRM

Target market: SMB

Pricing: $14-$99 per user/month (Subscription)

Mobile app: Yes

Rating: G2 4.3/5

Offline capability

Salesforce Consumer Goods Cloud

CRMRetail ExecutionTrade PromotionSales Force Automation

Target market: Enterprise

Pricing: $100-$275 per user/month + implementation (Subscription)

Mobile app: Yes

Rating: G2 4.3/5

Offline capabilityMobile order captureRoute optimizationPlanogram complianceAI image recognitionTrade promotion management

Zoho CRM

CRM

Target market: SMB to Mid-market

Pricing: Free to $52 per user/month (Freemium)

Mobile app: Yes

Rating: G2 4.1/5

Offline capability

How to use this directory

  1. Filter to your primary software category first (for example DSD, CRM, or retail execution).
  2. Add 2-3 must-have features (offline, route optimization, order capture, AI, etc.).
  3. Shortlist 3 vendors and compare implementation risk, not just ratings.
  4. Run a pilot with weekly KPI reviews before locking annual contracts.

Need deeper comparisons? See guides and articles.