Badger Maps
Field SalesRoute Planning
Target market: SMB to Mid-market
Pricing: $58-$95 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.7/5
Offline capabilityRoute optimization
Software Directory
Filter FMCG software by category and feature fit
This directory is built from our feature matrix research. Use category filters plus capability filters to shortlist tools before demos.
Search software
Filter by category
Filter by features
Showing 8 of 31 tools
inSitu Sales
DSDB2B OrderingField Sales
Target market: SMB to Mid-market
Pricing: Subscription with free field tier (Subscription)
Mobile app: Yes
Mobile order captureRoute optimizationB2B portalDSD / van sales
Movista
Retail ExecutionField Sales
Target market: Enterprise
Pricing: Custom pricing (Custom)
Mobile app: Yes
Route optimizationAI image recognition
RepMove
Field SalesRoute Planning
Target market: Individual reps and small teams
Pricing: $49-$65 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.9/5
Route optimization
Repsly
Field SalesRetail Execution
Target market: Mid-market to Enterprise
Pricing: Enterprise pricing (Custom)
Mobile app: Yes
Rating: G2 4.3/5
Offline capabilityMobile order capturePlanogram complianceAI image recognition
Skynamo
Field SalesRoute PlanningSales Force Automation
Target market: SMB to Mid-market
Pricing: From $39 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.3-4.6/5
Offline capabilityMobile order captureRoute optimization
SPOTIO
Field SalesRoute Planning
Target market: SMB to Enterprise
Pricing: From $79 per user/month (Subscription)
Mobile app: Yes
Rating: G2 4.5/5
Offline capabilityRoute optimization
VisitBasis
Retail ExecutionField Sales
Target market: CPG, agencies, brokers
Pricing: $15-$100 per user/month (Subscription)
Mobile app: Yes
Mobile order capturePlanogram compliance
How to use this directory
- Filter to your primary software category first (for example DSD, CRM, or retail execution).
- Add 2-3 must-have features (offline, route optimization, order capture, AI, etc.).
- Shortlist 3 vendors and compare implementation risk, not just ratings.
- Run a pilot with weekly KPI reviews before locking annual contracts.
Need deeper comparisons? See guides and articles.