FSFMCG Sales

Software Directory

Filter FMCG software by category and feature fit

This directory is built from our feature matrix research. Use category filters plus capability filters to shortlist tools before demos.

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Showing 4 of 31 tools

Badger Maps

Field SalesRoute Planning

Target market: SMB to Mid-market

Pricing: $58-$95 per user/month (Subscription)

Mobile app: Yes

Rating: G2 4.7/5

Offline capabilityRoute optimization

RepMove

Field SalesRoute Planning

Target market: Individual reps and small teams

Pricing: $49-$65 per user/month (Subscription)

Mobile app: Yes

Rating: G2 4.9/5

Route optimization

Skynamo

Field SalesRoute PlanningSales Force Automation

Target market: SMB to Mid-market

Pricing: From $39 per user/month (Subscription)

Mobile app: Yes

Rating: G2 4.3-4.6/5

Offline capabilityMobile order captureRoute optimization

SPOTIO

Field SalesRoute Planning

Target market: SMB to Enterprise

Pricing: From $79 per user/month (Subscription)

Mobile app: Yes

Rating: G2 4.5/5

Offline capabilityRoute optimization

How to use this directory

  1. Filter to your primary software category first (for example DSD, CRM, or retail execution).
  2. Add 2-3 must-have features (offline, route optimization, order capture, AI, etc.).
  3. Shortlist 3 vendors and compare implementation risk, not just ratings.
  4. Run a pilot with weekly KPI reviews before locking annual contracts.

Need deeper comparisons? See guides and articles.