FSFMCG Sales

Software Directory

Filter FMCG software by category and feature fit

This directory is built from our feature matrix research. Use category filters plus capability filters to shortlist tools before demos.

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Showing 12 of 31 tools

Lemmonade

CRMSales Force AutomationDistributionB2B Ordering

Target market: SMB to Mid-market (Australia)

Pricing: Contact team for current pricing and rollout scope (Not publicly listed)

Mobile app: Yes

Feature set is not publicly documented yet.

Aforza

Retail ExecutionTrade PromotionDistributionSales Force AutomationB2B OrderingDSD

Target market: Mid-market to Enterprise

Pricing: Enterprise pricing (Custom)

Mobile app: Yes

Offline capabilityMobile order captureRoute optimizationPlanogram complianceAI image recognitionTrade promotion managementB2B portalDSD / van sales

BeatRoute

Sales Force AutomationDistributionDSDB2B OrderingRetail Execution

Target market: Enterprise

Pricing: Custom by modules and team size (Custom)

Mobile app: Yes

Offline capabilityMobile order captureRoute optimizationPlanogram complianceB2B portalDSD / van sales

Bizom

Retail ExecutionDistributionSales Force AutomationAI / Image Recognition

Target market: FMCG/CPG

Pricing: Custom pricing (Custom)

Mobile app: Yes

Offline capabilityPlanogram complianceAI image recognition

Botree DMS + SFA

DistributionSales Force AutomationTrade Promotion

Target market: Enterprise FMCG

Pricing: Custom pricing (Custom)

Mobile app: Yes

Mobile order captureTrade promotion management

Distributo

DistributionSales Force AutomationDSD

Target market: SMB distributors

Pricing: Subscription with free demo (Subscription)

Mobile app: Yes

Mobile order captureDSD / van sales

FieldAssist

Sales Force AutomationDistributionDSDRetail Execution

Target market: SME to Enterprise

Pricing: Enterprise pricing (Custom)

Mobile app: Yes

Rating: Capterra positive

Offline capabilityMobile order captureRoute optimizationPlanogram complianceAI image recognitionDSD / van sales

Ivy Mobility

DSDRetail ExecutionSales Force AutomationDistributionAI / Image RecognitionB2B Ordering

Target market: Enterprise global CPG

Pricing: Custom pricing, 8-12 week implementation (Custom)

Mobile app: Yes

Offline capabilityMobile order capturePlanogram complianceAI image recognitionB2B portalDSD / van sales

Pepperi

DSDB2B OrderingRetail ExecutionSales Force AutomationDistributionTrade Promotion

Target market: Mid-market to Enterprise

Pricing: Enterprise plans, reported from $500/month (Custom)

Mobile app: Yes

Rating: G2 4.4/5

Offline capabilityMobile order capturePlanogram complianceTrade promotion managementB2B portalDSD / van sales

Salesforce Consumer Goods Cloud

CRMRetail ExecutionTrade PromotionSales Force Automation

Target market: Enterprise

Pricing: $100-$275 per user/month + implementation (Subscription)

Mobile app: Yes

Rating: G2 4.3/5

Offline capabilityMobile order captureRoute optimizationPlanogram complianceAI image recognitionTrade promotion management

Skynamo

Field SalesRoute PlanningSales Force Automation

Target market: SMB to Mid-market

Pricing: From $39 per user/month (Subscription)

Mobile app: Yes

Rating: G2 4.3-4.6/5

Offline capabilityMobile order captureRoute optimization

StayinFront

Retail ExecutionSales Force AutomationDSD

Target market: SMB to Enterprise

Pricing: Custom pricing (Custom)

Mobile app: Yes

Offline capabilityMobile order capturePlanogram complianceAI image recognitionDSD / van sales

How to use this directory

  1. Filter to your primary software category first (for example DSD, CRM, or retail execution).
  2. Add 2-3 must-have features (offline, route optimization, order capture, AI, etc.).
  3. Shortlist 3 vendors and compare implementation risk, not just ratings.
  4. Run a pilot with weekly KPI reviews before locking annual contracts.

Need deeper comparisons? See guides and articles.